Delfino Marketing Communications, Inc.
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"I do not regard advertising as entertainment or an art form,
but as a medium of information. When I write an advertisement,
I don't want you to tell me that you find it 'creative'.
I want you to find it so interesting that you buy the product."
–– David Ogilvy, Ogilvy on Advertising
Case Studies
Website
Development
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Event
Management
Direct
Marketing
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We created a master template that would be used in all three websites and adapted it to the color palettes of each company to develop three independent sites that maintained continuity of design. Using our knowledge of the industry, we proposed new content where applicable and updated existing content as well. Current web technology, including home page animations and scroll technology, were implemented to give each site a modern and fresh look.
Refresh their internet presence with distinct, but related, new websites for each of their three companies in the citrus and berry segments.
Website
Development
CLIENT’S OBJECTIVES:
AGENCY'S SOLUTION:
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Event
Management
To conduct a three+ day learning event on pharmaceutical and medical device compliance.
The agency acts as the turn-key event management company for this conference and is involved in all aspects of its planning and executions. In addition, the agency sits on the Board of the conference’s trade association. Our role includes all pre-, at- and post-event marketing communications; strategic planning; conference theme development; exhibit hall management; speakers and presenters; social media; networking events; graphics; association and conference websites and more.
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AGENCY'S SOLUTION:
Direct
Marketing
Promote unique Symrise capabilities in tropical fruit, citrus specialties, onion flavors and vanilla.
A direct mail program was developed that evolved around quarterly mailings, each focused on the client’s areas of expertise. Each mailing provided background and pertinent information and highlighted specific tropical and citrus fruits and onion and vanilla types. The mailings were colorful, readable, and of a unique size.
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